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  1. SPIN Selling

    Published: Sat 04 March 2023
    Updated: Sat 04 March 2023
    By @rafskov

    In misc.

    tags: sales

    book cover

    Win After the Deal HBR Change Management

    Chapter 1

    traditional sales tactics like opening the call with personal interests/benefit statements, focusing on open/close questions, giving enefits, objection handling, don’t work on larger sales larger sales have longer sales cycles where pitch gets forgotten and pushiness hurts in …

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